GoodTaste Sdn Bhd is a chain of fast food restaurants based in Kuala Lumpur. GoodTaste Sdn Bhd has became one of the most popular fast food restaurant chain in Malaysia, as of January 2009, currently has more than 30 restaurants in 12 states

GoodTaste Sdn Bhd primarily sells chicken in form of pieces, wraps, salads and burgers. While its primary focus is fried chicken, GoodTaste Sdn Bhd also offers a line of roasted chicken products, sides and desserts.

The company is based on 3 major philosophies which are quality, service and healthy.